Sunday, June 03, 2007

Hollywood suits and their people

Mark Harris laments the thinking behind the (un)creative process of putting together summer tentpoles for Hollywood studios like Spider-man 3 and Pirates of the Caribbean: At World's End.

Harris spends quite some time in his column deconstructing the everyready blockbuster justification "giving people what they want".

Don't you hate being referred to as ''the people'' — as if you were a big mass of grazing cows being herded from one multiplex pasture to the next every week? You don't hear it in TV anymore, because networks know that we've become a niche nation, and we're going to stay that way. We don't all like the same shows; we don't all want to like the same shows. When the most popular (and most people-powered) TV series is American Idol, and three-quarters of households are happily watching something else every time it's on, talk of ''the people'' as a unified entity becomes pointless. (It's even pointless on Idol itself: Remember when ''the people'' decided that they liked Taylor Hicks better than Chris Daughtry, and then months later, when their CDs came out, decided they were only kidding?)

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