Having taken a beating in recent episodes from judges (rather justifiably), Mauli Dave has been looking a little like a bheegi billi on SRGMP lately. But last week her fans punched those buttons on their mobiles in droves because she emerged with the most number of votes. This was announced by Head with some chuckle-worthy dhol-based theme playing the background. Mauli looked visibly jazzed. Head promptly anointed her Titan of the Week. Why? Product placement for Titan Watches of course.
Now this is all well and good if tacky. After all, why do you think I watch SRGMP?
But later in the show, SRGMP missed a terrific product placement opportunity. Turns out Harpreet Deol (get well soon, dude) was so sick he had to be helped out on stage by Raja Hasan. Head asked him if he could stand - which the Punjab da Puttar did (I believe he would have been refused entry into Punjab if he hadn't). Everyone talked about how brave he was.
Now if I was a SRGMP producer, I would have watched the tapes and promptly called Tylenol or some other pain reliever and quoted them a 20% premium for product placement right at the very moment when Harpreet was being propped up by Head. But this didn't happen.
There could be two reasons for this revenue miss: the producers of SRGMP are not as smart as I am or they are better people than me. Perhaps both.