When some of us made plans to see Jodhaa Akbar (review hopefully coming up soon) accompanied by four kids all between the ages of 5 and 9, I had no idea the movie would weigh in at a hefty 3 hours and 40 minutes. This initially scared me: after all I've been to Star Trek marathons that lasted less.
But I'm hugely proud to say that not only did I survive Jodhaa-Akbar but I actually enjoyed the entire experience. I'm not sure the people sitting in front of us would agree but the kids did well (there are some gruesome scenes which I would caution parents about - but because I tend to chuckle during bloodbaths my kids aren't usually particularly traumatized).
I also couldn't help but note that the theater owners must be cursing the running length of the movie as well. Not only does it mean fewer shows they can cram into a day (the primary reason studios have running length stipulations in their contracts with directors in Hollywood) but enough popcorn and drink refills were sought to probably cut down the concession stand margin to a measly 5000%.
If I had known about this I would have implemented another one of those business ideas of mine that never seem to go anywhere. I'd have printed a pamphlet and made it available outside the theater for $1. On one side, I would have snippets about Akbar, Jodhaa, the Mughal dynasty and history in general. You know, to educate audiences about the movie they were about to spend a significant part of their adult life watching. On the other side, I would have printed back and neck exercises.
Still, I went home with happy memories, not the least being the scenes in which Jodhaa reiterates that its a woman's good fortune to be in the kitchen and cook for her husband. This is good material to tease the Drift Memsaab with for weeks to come.
Let the games begin: I'm still waiting for my handwa, woman!