Why is this dorky subject something worth discussing? Because lately I've been having some fun with it.
Prompted by an excellent post by Louis Gray, I decided to check the general Google hotness of Bollywood actresses. Before we begin, a quick note: I've linked to the actual trend page for each actress. Not only can you see the popularity graph of an actress, but you'll be able to see specific stories related to spikes in their popularity. And you'll also be able to see which location the searches for a particular actress are coming from.
Tremendously scientific conclusions can be made such as: Bhopal is mad for Aishwarya or the most curiosity inducing event in Bipasha's life was tied to a certain nibbling soccer star.
In any case, looking at trends (I"ll call it Hotness Index just so I can sound like my Bollywood writing idol Shobha De) established actresses have a flat curve with some spikes related to specific events.
Lets take Ms. Rai's for example. Fairly flat graph - which indicates constant Hotness. Those two spikes in 2007? Her marriage to Abhishek.
Bipasha has the same flat curve - her biggest spike being the aforementioned incident.
Two more who suffer the same fate: Rani (her last big spike - the release of Laaga Chunari Mein Daag)
and surprisingly, Sushmita (her peak - the announcement of The Expat with Richard Gere, which Sushmita subsequently dropped out of)
More big names worth looking at: Madhuri, Kareena, Preity.
But enough with the big names. Who do you think has been getting increasing love from the masses? Starting with Rang De Basanti, Soha Ali Khan has been generating heat from Pakistan and Bangladesh besides India. Her gun harboring habit and brother Saif's tabloid fodder relationship with Kareena have helped.
Deepika Padukone, predictably saw a jump in her Hotness Index post-Om Shanti Om. But she hasn't had releases since then and those foolish dating controversies have done little to generate web love.
The biggest gainer here - and Bollywood's new queen of the Internet - is Katrina Kaif whose Hotness Index skyrocketed after Partner up until her recent crowning as The Sexiest Woman Alive by FHM.
Vidya Balan post-Guru has been gaining as well.
A recent climber who needs to be watched further - Genelia D'Souza whose new movie is generating some sharp heat for her.
So who's falling? Several actresses in relative terms. Away from the public eye for a while following her marriage and the birth of her daughter Nysa, Kajol's graph has been showing a new downturn.
Amisha Patel - starved of a mainstream hit - is another one losing online mind share.
The same scenario dogs Mallika Sherawat as well whose primary asset, her image, is fast becoming stale.
And since the web caters to an audience with a wide variety of tastes, the Hotness Index of certain actresses is flop-proof. Celina Jaitley has a curve reminiscent of an established actress although she hasn't established a firm place as an artiste in the industry.
Malaika Arora is another one of those. And while I'm at it: Malaika, you should visit Surat and Karachi one of these days. And of course, Bhopal.
Is Google charting the heat in Bollywood accurately? Its a circular question if you ask me. But its largely indicative of how you can make a career in Bollywood on the basis of buzz rather than hits. Finally, will we do one for the men soon? Stay tuned!
- Nikhil Narayanan trends Rakhi Sawant
- ~mad munky~ notes a dogged reference
- Katrina's Sexiest Woman khetaab? Pffft! says m
- Teddy stumbles on too much Rajnikanth
- girlie girl notes that the Internet won't allow actors to underplay any incident
- Vidya Balan has a badonkadonk proposes Anon
- Joules watched Tashan and wants to wreak some violence of her own
- Pitu notes Deepika's adam's apple
- Vidya, not badonkadonk but there are two one of whom pads her back, a mystery by m
- Aish's troughs still higher than some of her competitions highs notes Mind Rush
- Expect Amisha's graph to change says anu g
- m reveals the owner of the padded Bollywood badonkadonk