Thursday, August 14, 2008

Bollywood Actors: Who's Google Hot?

A while back we dug into a new Google tool to chart the popularity of Bollywood actresses.

But when I decided to do the same with men, I switched instead to the new Google Insights and executed a comparison. Why? Because men are all about competition. Note that the test is flawed - not hugely so but enough that it shouldn't be taken as gospel. Think of this as a fun exercise that is indicative of larger reality.



I graphed the big five Bollywood actors on the screen: Shahrukh Khan, Salman Khan, Aamir Khan, Akshay Kumar and Hrithik Roshan. I left out Amitabh because Google only allows five keywords at a time for comparison (I know: I'm lazy and I know it. But curious about SRK vs Amitabh? The former generates twice as much search traffic as the latter)

Here is the chart. Each star is mapped by a colored trend line - the legend for which is right below the graph.



So what does the chart tell us? Shahrukh leads the online curiosity sweepstakes. Salman comes next. While that shouldn't surprise anyone its interesting to note that Salman's controversy hogging behavior is modeled by Google in terms of occasional peaks that far exceed SRK's graph.

Hrithik wins the third banana battle with Akshay which isn't surprising because the former has god-like status among his fans. Akshay - despite his thundering box office performances - is still seen as a bit of a low brow star. Urban audiences, a large percentage of online users, have a problem giving him respect.

Aamir comes in last, which is a conundrum. On one hand he's enormously well-respected in the film industry. He gets love from India's maligned film critics as well. But online, he's not much of a presence.

There might be a good explanation for this of course. When people google someone, they are looking for information on a star. Aamir, via his web site and his blog, already has a direct location that his fans can go to. So no searches necessary. (This bit analysis also applies to Amitabh).

On the other hand, you'll also notice that Aamir has spiked in search popularity lately (he was the most popular of all the stars in June). Why the spike? A lot of it came from Jaane Tu Ya Jaane Na. Some of it - ironically - came from Aamir's ill-advised I have a dog called Shahrukh blog shenanigan.

SRK also has the best international interest among his peers. His geo-hot zone map is shown below (the darker the blue the more popular SRK is in that country).



Yet you'll notice he's not wildly popular everywhere. This isn't surprising - Bollywood has barely broken through the desi diaspora and the searches probably represent the sparsity of the desi population in those countries.

Hold that up against a map of a truly international star like say Angelina Jolie and you'll get a good point of comparison.



But I'd like to point this out: Khazakhstan loves SRK more than Angelina.

Finally, I put this blog through the test. Here is what I got.



Link to the charts and related info if you are interested in exploring further.

17 comments:

*~mad munky~* said...

Somalia loves Akshay Kumar...now there's something I never knew!

I could waste hours on this...!

maxdavinci said...

damn It doesnt return anything fro me or any of the famous bloggers i know. Looks like they need search data in millions!

Aspi said...

maxdavinci, its a conspiracy I tell you. There is no other explanation.

girlie girl said...

Interesting post Aspi...i agree on the blog = less googling theory. But even in the blogs, those are generally one sided and, lets face it, totally biased. i guess it's what people want to hear so it must me good enough. I am really surprised that Big B is not as Wopular (web popular) as SRK...considering he's been very verbal about every little topic that comes the way of Baby AB or the perfect bahu...even Amar singh for that matter. Basically anyone EXCEPT poor Jaya. Also with their concert on full throtel, it would be a cause for curiosity towards him...

svr said...

Oooh, Aspi, you could put up the Bachchan Parivar for examination! Ash is sooo much more popular than the rest of them!! (or perhaps this turned up in some comment thread and I missed it?)

Aspi said...

gg, you would think, no?

svr, great idea!

Kamal said...

If you check the numbers by entering Salman instead of Salman khan he comes out tops.

Kamal said...

If you use their full names Salman and Shahrukh are neck to neck, Salman beating Shahrukh by a pip

http://www.google.com/insights/search/#cat=&q=shahrukh%20khan%2Cakshay%20kumar%2Chrithik%20roshan%2Csalman%20khan%2Caamir%20khan&geo=&date=1%2F2008%2012m&clp=&cmpt=q

m said...

well duh!

that is because salman can be anyone

rushdie, khan etc etc

TeraYaar said...

Oye yaar Aspi.Kaisa hai tu!
Bhabhi aur bachey kaise hain?

Blehhh said...

Hrithik's an a**hole........(wonder how Megan's gonna respond to this haha).

yourdost said...

Haha "blehhh"!Tryin your best to provoke Megan huh?

Get ready to be torn into pieces cuz Hrithik is her baby daddy.

Aspi said...

Kamal and m, quite right. That's why this test isn't perfect. Salman can be a lot of people. So with Google's correction mechanism, most people might end up searching for Salman Khan anyway.

Whereas Shahrukh doesn't have any major keyword competition so people are likely to just use that word.

Even with Shahrukh, people are likely to search for Shah rukh, etc. If you'll dig into Insights, Google will give you a list of keywords that are close to the original that people are searching on. And its amazing how many people can't spell Shahrukh.

blehhh, the baiting has to be smarter than that.

terayaar, FB for family updates.

naveedzonline said...

http://shahrukhkhan.fotopic.net


http://shahrukhkhanfanclub.ning.com/

naveedzonline said...

hi,
Aspi if you are curious about SRK then why dont you visit my website buddy....http://shahrukhkhan.fotopic.net


http://shahrukhkhanfanclub.ning.com/

and http://shahrukhkhanz.blogspot.com is the to most link on the google search for SRK BLog, or ShahRukh Khan blog....r u interested in linkback..

Anonymous said...

Ewww Akshay Kumar's such a man whore.I swear,he'd do any girl he lays his eyes on.

Anonymous said...

LOL...obviously srk will be more popular on the net than AB...the net is mostly frequented by youngsters... to make a good comparison, wait for srk when he is 65...if he still exists, then do a comparison..but for now srk can eat AB's dirt... :-)