At svr's urging, I decided to run Google Insights on the Bachchan parivaar. But then I thought, why let the fun stop here - there's more to be explored.
I picked a random bunch of themes. Here are the results - remember, keyword searches are dicey and numbers in one edition can't be used across another edition for comparison.
Superpower Family Edition
The newest member of the family generates the most search attention. And brings considerable power to the Bachchan family at just the right time - restoring its luster in the industry and putting it hot on the trial of SRK in the power sweepstakes.
TV Superpower Family Edition
OK, so Ekta is easily the superpower in this family, but boy Jeetendra's Google juice is a surprise. This is good news for Jeetendra, but bad news for Tusshar whose career has been a constant struggle from launch to present.
Superstar Actress Edition
We've known Katrina to be the new queen of the Internet. And in August with publicity blitz behind Singh is Kinng, she pipped Aish in overall searches. But Aish still maintains a four year lead over here. Its a battle worth watching. Kareena is the only other actress whose search graph continues to rise. Bips' and Preity's reflect stagnating online interest.
Sure there are many more to explore, but I picked the ones that seem to feature most prominently these days. Surprise! Neha Dhupia wins followed by Celina and then Sameera. What surprised me most was that Malaika barely generates enough interest to stay ahead of Koena. Perhaps that name is just too hard to spell.
Hot Young Couple Edition
Ranbir and Deepika have stars in their eyes - and those stars are each other. But who is the star the Internet wants to look for most? Turns out its not just badminton that Deepika whips Ranbir at.
Golden Pipes Edition
Music is important in Bollywood. And the singers are the face of music. Sonu Nigam - easily India's best singer of our generation - tops this list deservedly. More people seem to look for his songs. Shaan is close. And Sunidhi follow - very much in line with how the industry sees their ranking.
TV Show Edition
Which singing TV competition scores? Indian Idol has the most dedicated online fans. But doesn't SRGMP have the TRP lead? This disparity isn't a total surprise. Younger, urban viewers - more likely to do online searches - prefer Idol.
Most Popular Indian Edition
Finally, I decided to see just what would happen if we looked at Indians across multiple professions. Not just any people - but globally well known entities. Bollywood wins followed by Cricket. Then its Smarts and last, Politics.
While I was able to entertain myself for a considerable period of time with this exercise, it also gave me a terrific insight (just like it says it should). Its important to believe in something, follow your heart and stuff. So adding letters willy nilly to names to make the Number Gods happy seems like a perfectly reasonable personal prerogative. But on the Internet, Google is God and Google doesn't like numerically adjusted names.
So some phaltu Drift advice for Bollywood luminaries: name changes will result in lower search hits. And since most people in Bollywood are in it for fame - this bit of news is worth a pause before yet another spontaneous naamkaran.