But how do these blogs stack up? At meena's prompting, I decided to investigate. And since celebrity is a state of mind, we'll assume we are all celebrities and put the Drift through the wringer as well.
BIGB: Amitabh Bachchan
The biggest star of them all blogs at a punishing pace. He's been known to describe minute details of his schedule. He waxes philosophical, once in a while he's bombastic
Often Big B will let someone have it if they attack his family. Once he famously compared TRP ratings with arch frenemy Shahrukh Khan. This tendency gained more ground when Sarkar Raj opened to mixed reviews, prompting Amitabh to post a bunch of chiding retorts directed at critics by his pal Ram Gopal Varma.
The fans seem to love it all. They leave notes of adulation in virtually every post. Some of them are even - gasp! - relevant to the topic at hand. Big B finds time to respond to some.
Web Design: Highly conducive to Carpal Tunnel
Engagement: Measured against the last 15 posts, Big B averages 267 comments per post.
- "You are the best Amit Uncle there is"
- "you seem so normal here…..i wish i saw this side of you when we met!"
- "I open the door to the balcony of my room and step out, suspended many many floors, up in the air of Manhattan. All around are the monstrous concrete sentinels, their windows lit up intermittently, like several ominous eyes of a giant ogre. There is an indescribable hum in the atmosphere"
Aamirkhan.com: Aamir Khan
Aamir started blogging with lagaandvd.com. He later switched to periodic posts on his eponymous site. Aamir's hugely engaging blog is a personal lifestream in his own words. He tends to write a lot about what he is going through - stopping here and there to give his fans insights into what he is working on and how its progressing. Aamir will also often talk about sports especially cricket.
Sometimes the canny star behind the man will emerge: Aamir recently asked his fans if they would like the two missing songs from his home production - JTYJN - back in the movie. And prompted by the "overwhelming response" did exactly that.
Web Design: Very vanilla. Links to his old blog simply don't work
Engagement: Measured against the last 15 posts, Aamir averages a whopping 2,581 comments per post. Intermittently he'll respond to fans thus indicating that he has some phaltu admin guy forwarding selected comments to him
- "P.S: Ur hairstyle for Ghajini is amazing :-)"
- "time to give back vat d so called DEAR FRIENDS gave u.........gud kp it up.....al in gud humour"
- "p.s its the thanks for the driven and motivation your are being to we youth thats it."
- "I’ve begun smoking again. I know you guys are going to kick the shit out of me, my family is already doing that."
My Name is Karan: Karan Johar
Relatively new (on since June this year), KJo's blog is thoughtful and articulate. But its revealing nevertheless. You get an excellent glimpse of the man who knows how to tackle issues without offending or isolating the hand that feeds him. He's honest without being overtly revealing. And if you can read between the lines, its a lot of fun.
Web Design: Smart look, helpful navigation. Name coyly chosen to line up with new project
Engagement: Measured against his posts so far, KJo averages 249 comments. KJo says he reads them all.
- "PLEASE IGNORE ALL THE IDIOTS OUT HERE.WE FANS ARE ALWAYS THERE WITH YOU."
- "You again wrung hay.I claim that you are the only person all the time, in Bolly..., which he sneers from censorship and all different committees. And this, that is why that not saying concrete nothing you can prattle hours."
- "It’s important to be honest. Yes, it’s important, but certainly not possible. So most of us in the film fraternity (notice how I use that word a lot?) have mastered the art of 'dishonest honesty.'"
10 ka Dum: Salman Khan
Granted its a show-based blog, but Salman will often digress - giving fans choice insights into his life. Salman's blog is much like the man we know from the screen off-screen. He's brash, devil-may-care and obliquely outspoken but if you look carefully you'll see that he hides his vulnerability behind a Whatever! attitude.
Web Design: A bit cheesy, like our man himself
Engagement: Measured against the last 15 posts, Sallu averages 165 comments per post.
- "O morning breeze,bring a perfurme from the dust of the beloved`spath"
- "woweeeeeee, your too good man.Tup you Sallu!!!!"
- "Ha ha ha I told you…didn’t I ! …What’s there, ki farak painda hai…You keep whacking a stick in water, what will happen to the water? Nothing."
- "Bandar Sher ko chidhata hai….’ Sirf aawaaz kar sakta hai... Kabhi Sher ko maar sakta hai? He can’t do anything. But when the Lion roars, a whole pack of monkeys fall from trees!"
Vishal is more than happy to engage with fans online - he does this in a down to earth way and never seems to buy into the belief that engaging with fans intimately erodes one's celebrity. He's only written two entries here (and its much too few to be called a genuine blog), but his opener on the making of the music of Tashan taught me a lot about how his music comes together.
Web Design: Dictated by the hosting site - looks rushed and has wierd navigation
Engagement: Vishal averages 25 comments which gives him room to reply to a large percentage of the feedback
- "Vishal! Vishal! Vishal! that word fit with the passion of music. Hey men i am so so so happy that u reply me."
- "P.S. Shekhar...ur new hairstyle is really suiting you"
- "For those of you who don't know, I'm the scary half of the music director duo known as Vishal and Shekhar."
My Blog: Ram Gopal Varma
I know RGV gets crap for his blog, but just hear me out here.
You'll often hear celebs complaining about how the media appropriates their persona - feeding their fans with the impression du jour they want to convey. Often rival chamchaas in the guise of journos get involved, thus distorting the media picture even further. RGV uses his blog to make sure we know what he is about - unadulterated and straight from the horse's mouth.
Once in a while Ramu will interview himself, thus making my day.
Web Design: Gritty, in your face and with the ability to make you occasionally bleary eyed, like his movies
Engagement: Ramu gets 103 comments per post with wildly varying engagements on different posts
- "wer any porn movies available in ur video library.... if any .. wer r they now...."
- "Let me be succint in my question and since your slip is showing again - I will try not to ruffle your plumes! "
- "I started to get a feeling that deep inside.. you like Karan very much.. Soon you two will make great friendship.. "
- "3. How do you deal with your sexual desires?
Ans: By having sex. I am curious to know how you deal with it."
- In the post: 11 things that scare me the most
"(10). Karan Johar’s films for the very very obvious reasons"
Although not remotely a celebrity, Aspi was once interviewed by Chicago Tribune and quoted as saying "I like Aneek. He has a very sweet voice". At a very young age, Aspi was exposed to celebrities, one famous cricketer even addressed him directly barking the equivalent of "You are in my way, murakh!"
Web Design: Inspired by Himesh Reshammiya's music. JMLR!
Engagement: Aspi's last 15 posts average 35 comments of freewheeling Bollywood-centered conversations from highly articulate camp-loving drifters
- "Dear aspi, can u plsssss write a hole artikle dedicated to the hottest and sexiest man on two legs. The man with sexy and smooth dance moves who drived millions of my fellow japanese girls scream in shier extasie. Yes I are talking about the one and only Mithun da!"
- "In Jimmy - which I had the good fortune of catching up with this weekend - Mimoh finds himself in deep shit."
- maxdavinci gives love to RGV
- Pitu would love to see Kajol on the blog scene
- RGV has a thing for well defined abs notes j
- Annoying but entertaining is girlie girl's verdict
- Aamir's blog for Never Mind!! who also links to Anurag Kashyap and Gul Panag
- Kanan lists some celeb blogs she'd like to see
- How much do these TV judges make? asks Aspender Narayan Sinha
- j links to Shekhar Kapur's intriguing blog
- Aishwarya's blog
- More blogging by Aishwarya
- Yet another Aishwarya post
- Why squarecut.atul doesn't warm up to celeb blogs
- Rani Mukherjee's blog
- Yet another Rani post
- Shatrughan Sinha's blog
- A Mindblowing Shatru fan stops by
- Himesh Reshammiya's blog
- Another Himesh post
- Judge Javed doesn't blog
- Why Nida never blog rolls celebrities
- Shabana Azmi's blog
- Another Himesh post
- The Shahrukh Khan blog
- The Preity Zinta blog
- A shorthand version of Preity's blog
- King Khan posts again
- Gul's blog makes Pitu snore
- Pappu can't stop laughing
- Shahid Kapur's secret blog by Overated Outcast
- Shabanaji writes another post
- leera likes KJo's blog (and RGV's)
- Texan maros a Judge Javed shayari
- leera proposes a Drift hamper for rapid fire rounds
- Madhuri Dixit's blog
- Mimoh's blog
- Bappida's blog