He is nephew to the celebrated Aamir, who produced Imraan's debut starring flick Jaane Tu Ya Jaane Na and launched a canny publicity blitz for the same. It was an association Imraan happily and wisely accepted without false pretense.
He had a terrific hook in his movie courtesy of Abbas Tyrewala: movies that depict companionship before romance continue to drive female audiences into urban multiplexes.
And A. R. Rahman produced one unstoppable song that gave the media campaign a rousing kick start.
On Kidnap, due October 2, Imraan follows up his golden debut with what appears to be a big risk. He plays a bad guy who spirits away Sonia (Minissha Lamba) in order to settle an old score with her father Vikrant Raina (Sanjay Dutt). But on closer examination, its not such a big chance to take. There are several reasons.
First, Imraan needs to establish himself in multiple genres. And the best time to do that is early in your career before you get typecast. Its super tough to grow your audience laterally after your first few years. So the timing is right.
Baddies playing good guys has been done multiple times before in Bollywood - remember when Pran, after terrorizing the entire movie-going population of India went all goody two shoes on us in Zanjeer? But of late in an against-all-odds career, Shahrukh has shown that playing baddie can open up possibilities.
If Kidnap flops, Imraan will escape the pointed finger. After all, wasn't the production team nuts to cast a hot, romantic, youth property in such a bizarre role? If Kidnap is a hit, Imraan goes two for two in his career - worth a half or full crore increment in his asking price.
So it is that recognizing Imraan's red hot career right now, the marketing team of Kidnap has centered all its promos around him. Sure Sanjay Dutt shows up to establish the Ransom-like story line for us - but Imraan is clearly the star here.
Imraan has safer choices coming up. He stars in Luck - an action movie with Kamal Haassan's multi-hyphenate daughter Shruti. And he's known to have replaced Ranbir Kapoor in Aamir's home production Delhi Belly. Both are in production.
More Kidnap: Mit Jaaye
- m is underwhelmed by Minissha but thinks Shruti might be cool
- girlie girl drools over Imraan
- Anon agrees but wishes Imraan would trim those brows
- Tweens won't dig this Imraan avatar thinks j and links to pics of Shruti
- Never Mind!! loved Farhan in Rock On!!
- Imraan looks like SD's kid says Stone
- Imraan will end up with a sympathetic back story guesses Anon
- Pitu thinks Sanjay Dutt will have Imraan for lunch in this movie
- j notes that Minissha has the fair skin problem