But since she isn't the only one with phaltu time on her hands, she goes out and collects a bunch of other "concerned" (aka "good") mothers like herself. All of them march (really, I mean it) towards The Center for Health and Nutrition (or something like that). In a scene reminiscent of the zombie classic Dawn of the Dead, the mothers storm under the sign and through the gates of the Center.
An official looking doctor greets them. How could I tell? Well for one he's wearing a white lab coat - a sure sign of celluloid Ph.D. The man is a bit young and unrealistically well groomed to be a doctor - even by Indian TV standards. The man raises both hands to pacify the mob of mothers.
"We've done SCIENTIFIC tests" he assures the mothers. "We gave one group of kids Complan and another group of kids that other drink. And we found that the kids who drank Complan grew TWICE as much as the other kids"
While the doctor is talking, we are shown scenes of doctors measuring the height of kids. And because this is a scientific test, the kids' heights are measured while they are still wearing their shoes. Guess which set of kids came in wearing particularly thick soles, heh heh.
Later the concerned mother mugs at the camera and joyously announces: "Get ready for your kids to grow twice as fast!" She rests her chin theatrically and lovingly on her son's shoulders - reminding me of several nutty scenes from this legendary movie.
This Ad is really talking to:
- Bad Moms who aren't paying enough attention to their kids
- Working Moms who have chosen their career over their kids growing twice as fast
- Really competitive Moms ("Your Babloo plays guitar? Mine can play the national anthem on a trombone!")
- Scientifically inclined people
- Fans of the newly resurgent Zombie zeitgeist